Electrical Sales Associates (ESA) is proud to announce that, effective October 1, 2026, it is the manufacturer’s representative for Panasonic Ventilation and Indoor Air Quality products to the electrical distribution channel across Alabama, Georgia, Tennessee, and the Florida Panhandle.

For more than 30 years, Panasonic has led the category in quiet, energy-efficient ventilation, earning multiple ENERGY STAR Partner of the Year awards along the way. The line includes the WhisperFan family of bath and spot ventilation fans, Intelli-Balance and BalancedHome energy recovery ventilators, and whole-house indoor air quality solutions that help builders, contractors, and specifiers meet code and build beyond it, on residential, multifamily, and commercial projects alike.

Panasonic is committed to the channel. Its program is built for the electrical trade and supports every ESA distributor partner and the contractors they serve.

What This Means for ESA Distributor Partners:

• Full Line Access: WhisperCeiling DC, WhisperFit DC, WhisperGreen Select, WhisperValue DC, EcoVent, WhisperWarm DC, WhisperRecessed LED, WhisperSense DC, WhisperComfort, Intelli-Balance and BalancedHome ERVs, and Atmosphere inline and dryer exhaust fans.
• Code-Ready Products: ECM motors with SmartFlow technology, Pick-A-Flow selectable CFM, and ERVs designed for ASHRAE 62.2 compliance in tight, energy-efficient homes.
• Beyond Residential: Intelli-Balance 100 and WhisperComfort spot ERVs for multifamily, WhisperGreen Select for multifamily and hospitality, and Atmosphere inline fans and 190 to 290 CFM WhisperCeiling spot fans for commercial spaces.
• One Point of Contact: Pricing, submittals, product selection, and job quotes through the ESA team you already know.
• Same Footprint, One More Line: Alabama, Georgia, Tennessee, and the Florida Panhandle, served from Nashville and Atlanta.

“Ventilation is part of virtually every project we touch, from residential and multifamily to light commercial. Our distributor partners have been asking for a product line that combines technological innovation with the high quality they expect, while giving them a clear point of differentiation in the market,” said Josh Masters, President of ESA. “Panasonic is the category leader, and their commitment to the electrical distribution channel aligns perfectly with what our partners are looking for. We’re ready to hit the ground running and begin quoting on day one.”

Get Started with Panasonic:

Reach out to Hannah Bailey, Inside Sales, at hannah@esa-reps.com or 865-254-5897 to get started with Panasonic.

About Panasonic Ventilation:

For over 30 years, Panasonic has been a leader in high-performance, award-winning indoor air quality and ventilation solutions. Trusted by home builders, HVAC contractors, and renovators, Panasonic’s products include multiple ENERGY STAR Partner of the Year recipients, deliver superior comfort and energy efficiency, and help you build beyond code.

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With over 40 years of excellence, ESA continues to drive profitable growth through labor-saving electrical solutions in the dynamic and fast-growing Southeast market.