ABOUT

Electrical Representation That Powers the Southeast

Electrical Sales Associates is a leading electrical manufacturers’ representative agency serving the Southeast for more than four decades. We partner with manufacturers, distributors, contractors, and engineers to move electrical products into the market with speed, accuracy, and accountability.

ESA was built in the field and continues to lead by staying close to real projects, real timelines, and real-world electrical challenges. Our role is simple. Represent our partners with clarity. Support the supply chain with precision. Deliver results that scale.

A Strategic Rep Agency for the Electrification Age

For over 40 years, ESA has supported electrical infrastructure across Tennessee, Alabama, Georgia, and the Florida Panhandle. Today, we operate as a full-service manufacturers’ representative agency with deep technical knowledge, disciplined sales execution, and growing operational infrastructure.

Our organization includes inside and outside sales, field specialists, logistics support, and operational leadership working together to protect brands, accelerate adoption, and support long-term growth.

OUR PRINCIPLES

Execution Matters

Electrical representation is not about presence. It is about performance. We believe strong outcomes are driven by preparation, responsiveness, and respect for the people building and distributing electrical systems every day.

Our approach is grounded in four principles.

Best People

We invest in experienced, curious, and accountable professionals who ask the right questions, listen closely, and show up prepared. Our team is trained to represent complex electrical products with confidence and integrity.

Partnerships

Long-term, frictionless relationships are central to our success. We work to earn trust with manufacturers, distributors, contractors, and engineers by doing what we say we will do and standing behind our commitments.

Strategy Alignment

We align sales coverage, field activity, and communication to the goals of the manufacturers we represent and the markets we serve. Our strategies are practical, measurable, and informed by the field.

Technology and Training

We continuously invest in AI and data-driven systems and training that improve accuracy, efficiency, and insight across the supply chain. Better information leads to better decisions and better outcomes.

Representation Built for Real Projects

ESA supports thousands of electrical projects annually across commercial, industrial, and infrastructure markets. Our work spans conduit, cable, lighting, transformers, electrification solutions, material handling, and industrial power systems.

We support our partners through:

Strategic sales coverage across the Southeast
Deep product and application knowledge
Bid, quote, and specification support
Job-site and field coordination
Distributor and contractor engagement
Clear communication and accurate lead times

Our role is to remove friction, reduce risk, and help products move through the market efficiently.

Our People

Leadership

Chief Executive Officer

Chris Templeton

President

Josh Masters

Territory: North Georgia

Partner

Charles Payne

Territory: Middle Tennessee

Partner

David Sandlin

Territory: North Alabama

Partner

Ron Williams

Territory: All

Sales and Operations Leadership

Sales and Operations

Clay Martin

Territory: North Georgia
Manufacturer Support: National Pipe, Linear, MGM, PHD Strut

Contact

Mobile: 404-944-7622
Office: 404-351-0814
Email: cmartin@esa-reps.com

Inside Sales Manager

Amanda Franks

Territory: North Alabama
Manufacturer Support: Southwire

Contact

Mobile: 770-757-0966
Office: 615-242-2774 ext. 211
Email: amanda@esa-reps.com

Inside Sales Manager

Brad Lynn

Territory: North Georgia
Manufacturer Support: Southwire

Contact

Mobile: 615-517-5123
Office: 615-242-2774 ext. 203
Email: blynn@esa-reps.com